This brought to mind Jessica Ivins' presentation at IA Summit 2011: On “Shrink It and Pink It”: Designing Experiences for Women
Here are links about avoiding the “shrink it and pink it” attitude and using "transparent design" principles that appeal to both men and women like the Flip camera.
- About Femme Den: “Good products balance the needs of men and women to the benefit of both. They’re not male products masquerading as unisex or–-worse–-hiding under a coat of pink paint. They don’t alienate anyone with over claims of being women-focused or women-friendly. They just are.”
- Femme Den applied “transparent design” principles when they designed the Flip Camera -- see slides 34-36 in On “Shrink It and Pink It”: Designing Experiences for Women
- Additional Femme Den articles in the Fast Company Masters of Design issue